With more competition than ever before, automotive manufacturers are focused on creating a “best-in-class” ownership experience for consumers who purchase or lease their vehicles. The goal: greater customer satisfaction… which in turn leads to greater customer brand loyalty.
But it isn’t easy to meet or exceed ever-changing customer expectations. This is true particularly as the automotive industry undergoes a tremendous transformation in its use of technology. In the past, technology was used primarily to help run manufacturing operations and internal systems. Now, Product Engineers rely on technology in the vehicle itself for connectivity features and more.
In addition to providing owners with the latest features in their connected vehicles, automakers need to provide a superior connected ownership experience outside of the vehicle. This experience can happen any place or time, and with any device – such as a laptop, tablet, smart phone or more.
But this change impacts much more than the connected vehicle and owner. Many other connected devices are emerging for consumers, including smart televisions, health monitoring devices, household appliances, utilities regulators and more. Cisco predicted that about 50 billion things should be connected by the end of 2020. Morgan Stanley has predicted that 75 billion devices will be connected to the internet of things by 2020.1
So, where is this all heading? If you haven’t already realized, there is a global movement toward complete connectivity – where people and businesses around the world will be connected to what improves their efficiency and quality of life – all at a moment’s notice. That’s where Covisint can help. This document highlights some of the areas where Covisint is helping to resolve automotive connectivity needs.