Gearing Up for Growth Future Perspectives on the Global Truck Market

McKinsey Advanced Industries (April 2016)

Truck future-coverIn the years since the Great Recession, the global truck industry has seen two major developments: profit pools have globally recovered from the crisis while at the same time the sizable profit pools that once characterized the Western European markets have begun to spill over into the US and emerging markets. Also, as the key findings of and insights from our McKinsey Truck Initiative indicate, further growth and more rebalancing of the profit pools are very likely to come over the next four to five years – for 2020, the Truck Initiative predicts a global profit of EUR 11.8 billion, i.e., 40 percent growth over 2008. In light of these imminent shifts and the resulting challenges ahead, this study aims at providing a fresh perspective on the future of the global truck market through 2020. With empirical support from new market research conducted in 2015, McKinsey both identified potentially game-changing market trends and highlights the most relevant topics for the truck industry in the years to come.

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