To qualify for media credentials to the World Mobility Leadership Forum, applicants must be working journalists at a bona fide newsgathering outlet including publicly read newspapers, news services, websites, and radio and television stations. Applicants must cover automotive, business or policy-related issues on a regular basis or be working on special assignment.
A working journalist is defined as someone deriving income from journalistic activities either independently or as part of an independent media outlet. Independent media outlets are those independent of special interest groups, trade associations, consumer organizations or government agencies or organizations with a primarily public relations function. Applicants who report for newsletters or other publications for such groups are not considered working media.
Credentials will not be granted to non-editorial staff such as business management, marketing, public relations, advertising, sales, art, personal blog writers or publishers of media organizations. Publishers and station managers will not be credentialed unless they have an established record of a role in coverage.
Personal Bloggers/Social Media
Credentials will not be granted for the purpose of writing a personal online blog or posting on non-media-affiliated social media accounts.
Freelance writers must verify they have been retained by a bona fide news organization for the express purpose of covering the World Mobility Leadership Forum. Freelance applicants will be asked to provide proof of their assignment.
Providing Further Information
The World Mobility Leadership Forum may request media applicants to submit the following:
- Business Card
- An assignment letter from an editor (the letter must be written on company letterhead and include a detailed explanation of the assignment)
- Samples of recently published work
Should you be denied media credentials for the World Mobility Leadership Forum, you will be denied access to the Forum.
Media credentials provide complimentary access to keynote addresses and sessions taking place at The Westin in the Detroit Metropolitan Airport. Media will be provided work space in The Westin for covering the speaker presentations and details related to speaker availability. Credentials also provide access to the Immersion Experience on Wednesday, Sept. 28, 2 – 4 p.m. in the Detroit Metropolitan Airport hangar.
Please note, the Workgroup Breakout Session at 1:30 p.m. on Thursday, Sept. 29 is open to the media for observation only.
To ensure that the Thursday Workgroup conversations remain open and productive among participants, attendees have asked to please consider their access to be off the record.
Video cameras and recording devices by credentialed media are not allowed at the World Mobility Leadership Forum without permission AND AN ESCORT BY STAFF for B-roll only. News organizations that want to capture main-stage programming inside The Westin may make a special request to be escorted for limited recording. Media wishing to capture video/audio of main-stage programming in The Westin are provided access to a pool feed. Staff reserves the right to ask a reporter with a camera to leave The Westin at any time.
NOTE: Due to contracts with Forum speakers, video and audio recordings of some speakers at the World Mobility Leadership Forum may be restricted or may not be allowed.
Flash photography is not allowed in The Westin. Photographers shooting in The Westin are welcome to take photographs, but must not use a flash.
World Mobility Leadership Forum to be Held in Detroit
DETROIT – September 1, 2016 – With a goal of beginning a worldwide conversation about how mobility solutions can address pressing societal challenges, the World Mobility Leadership Forum will be held in Detroit on Sept. 28 and 29, 2016.
The two-day event is being convened by Ford Motor Company Executive Chairman Bill Ford, who actively has been raising awareness around future mobility challenges and encouraging industries to work together to find solutions. Issues on the event agenda include urban congestion, the delivery of health care, the environment, transforming cities and transportation access for disabled citizens. Read full news release.
Apply for Media Credentials
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Event Location & Lodging
The Forum will be held at The Westin, in the Detroit Metropolitan Airport. Once registered, you will receive a confirmation package with a code granting you access to a reserved block of rooms.
Located in the McNamara Terminal, The Westin is the only hotel inside Detroit Metropolitan Airport. The following airlines are located in the McNamara Terminal: Delta, KLM and Air France. If you fly into another terminal at the airport, there are shuttles that you can take to The Westin. As a registered overnight guest at the hotel, you can access the shops and restaurants in the McNamara Terminal and take advantage of full-service hotel features.
The Westin Detroit Metropolitan Airport
2501 Worldgateway Place
Detroit, MI, 48242