Sohier Hall

Sohier HallSohier co-founded Luum in 2012 and serves as the Company’s President & CEO.  He leads Luum in its mission to provide the most comprehensive and effective commute business solution for employers.  Sohier’s expertise is in digital business and product strategy, global strategic partnerships, complex systems thinking, corporate performance management, and putting disruptive business models into practice.  In its short history, Luum is already widely cited as a case study for changing employee’s behavior towards sustainable commute, reducing millions of lbs of carbon emissions, and improving the bottom line.  This spring, Sohier co-founded the Employer Sustainability Council in Seattle, WA to galvanize C-suite leaders around their responsibility as advocates and influencers of the sustainable commute.

Prior to Luum, Sohier was an executive at Microsoft Corp. where he was responsible for On-line Service Division’s Global business and product strategy, and emerging consumer services.  He developed the first on-line engagement platform and  launched the Company’s first on-line loyalty rewards program. 

Sohier holds a BA from Dartmouth College, and a Master’s in Finance from Boston College.  He is on the Board of several technology companies; co-founder/Board member of, a Canadian NGO that is leading efforts to deliver personal data economy user-control standards and tools.  He is an avid rower, and serves on the Board of USRowing.  You’ll never find him commuting to work the same way. Biking and carpooling are two of his favorite modes.